About FOI
FOI is a Mexican restaurant group that successfully operates brands such as Bruno's Pizza, a pizzeria chain with more than 150 active locations in Mexico. Their accelerated expansion came with new challenges: high demand in digital channels, orders through multiple channels, and manual processes that affected operational efficiency and customer experience.
With the growing volume of interactions via WhatsApp, Instagram and calls, FOI needed a centralized, scalable and automated solution to maintain service quality across all their locations.
Website
foi.com.mx ↗Location
Veracruz, Mexico
Industry
Restaurant - Fast casual and quick service
Main Use
Order automation, reservations, omnichannel service and digital payments
Why did FOI choose DigyBot?
High Capacity
Handle thousands of daily orders across multiple channels
Personalization
Configuration per location without losing central control
Integrations
Connection with Shopify, Stripe, FOI Core and payment gateways
Cost Reduction
Process optimization with automation
Advanced Analytics
Real-time metrics for continuous improvement
Scalability
Proven infrastructure for +150 locations
"DigyBot has been key to keeping our operation agile and close to the customer. We automated orders, payments and service without losing quality, and this shows in both efficiency and satisfaction."
Digital Transformation at FOI with AI
The Challenge
Before DigyBot, FOI faced several key challenges:
- •Orders and reservations were taken manually, generating errors and delays
- •Each location managed its messages separately, without traceability or control
- •There was no system to send personalized promotions or process online payments easily
- •Service depended entirely on humans, increasing costs and wait times
- •Lacked real-time analytics to measure service efficiency by channel, location and agent
The need was clear: transform the digital customer experience and automate the entire service, sales and payment flow.
La Solución
Multichannel AI Agents with natural service
DigyBot AI Agents were implemented connected to WhatsApp, Instagram, Facebook Messenger and WebChat, capable of taking orders in natural language, resolving frequent questions and transferring to the human team only when necessary.
Order and reservation automation
Customers can place an order or book a table without human intervention, simply by writing 'I want a Hawaiian pizza'. The system confirms availability, displays the interactive menu, calculates the total and generates a payment link.
Ecommerce and payment integration
DigyBot integrated with Shopify, Stripe and gateways like Mercado Pago to enable purchases and payments within the conversational flow. It also synchronized with the FOI platform to display the order status in the kitchen and update it in real-time to the customer.
Agile expansion and centralized control
The solution was designed to be configurable per location, allowing quick activation of new locations without additional development. Each location can have its menu, hours and personalized logic, while the group maintains global visibility from a single dashboard.
Real-time reports and analytics
FOI now has real-time control panels to measure response times, number of orders, bot effectiveness and customer feedback, allowing continuous optimization of the experience.
FOI and Bruno's Results
Discover the KPIs that transformed their operation
Detailed Impact KPIs
| Key KPI | Result |
|---|---|
| Average response time | Reduction from 10 min to less than 1 minute |
| Automated orders without human intervention | 68% of total |
| Conversation to completed order conversion | 42% average |
| Monthly conversations handled | +50,000 across all channels |
| Order error reduction | 80% fewer failures due to manual capture |
| Active locations under the same system | +150, with possibility to scale more |
Do you want to provide quality service without delays to your customers?
It's time to try DigyBot!
Request your free trial to discover all the benefits of a multi-agent and multichannel platform for your company.